Shternie Ulman has been making Challah for over 20 years and has perfected a recipe for what is the staple of a 'heimishe' (homely) Shabbos Challah. 

Sweet. Fluffy & Delicious. 

Anyone that had the chance to try Shternie's Challah, whether at a meal by the Rabbi's or as a gift to their home, will tell you that it is something special.

"You can't buy it".